This is where our negative keyword and zip code research comes into play. Anyone can set up a budget, turn on an ad, and target a county but is this really trying to help you maximize the ROI this lead source can provide to you? We take the service areas setup to the furthest it can possibly get with zip-code based targeting that includes a detailed list of negative keywords (i.e. cheap movers, cheap moving services, affordable moving companies, and so on) to exclude your PPC ads from these types of search results. We also make sure to only target rich neighbourhoods within your service areas to screen out small move leads as much as possible.